Winning by Design - Internal

AI Product Prioritization

I need your help picking what we build next. For each product below, I need a revenue number you can commit to and your priority ranking.

Impact Summit: May 12, 2026 - 25 days

Lauren, here's what I need from you

We have 5 AI products at different stages of readiness. Each one can generate revenue from our existing customer base. But I can't build all of them at once, and I shouldn't.

What I need: look at each product, tell me the revenue you can commit to selling, and rank your top 3. "Commit" means you'll identify the accounts, work the conversations, and own the number. Not "this sounds interesting" but "I can bring $X from these accounts."

This helps us both. You get clarity on what's coming and when. I get signal on where to invest build effort. We align before anything goes to sellers.

Ground Rules for This Exercise

The Products

Ordered by readiness. Each includes a response section for your input.

SPICED Pulse

DEMO READY
30-Day Roadmap - Ready for Impact Summit

Continuous AI scoring of every customer call against SPICED methodology. Ingests Grain calls daily, classifies call type (discovery, progression, implementation), scores with tiered rubrics, delivers scorecards to reps, managers, and leadership. We've already scored our own WbD calls as proof of concept. This is the demo we show at Impact Summit.

$99-149/user/mo or $3,500/mo flat
Existing Deploy customers using Grain/Gong
$840K - $1.43M
Live demo, collect launch customer commitments

Your Response

SPICED Adoption Services

READY NOW
30-Day Roadmap - Immediate revenue, no build required

Extended post-Deploy engagement that drives SPICED adoption through reinforcement, certification, and measurement. Not new technology. it's a service package using our existing methodology expertise plus AI-powered adoption tracking. The Octave engagement is the reference model: they're asking for exactly this (reinforcement, certification, adoption metrics). We package it and sell it to every Deploy customer.

$15-25K per engagement, recurring quarterly
All completed Deploy customers (adoption gap)
$900K - $1.5M
Case study: "How Octave drove adoption"

Your Response

Pipeline Intelligence

BUILDING - 60 DAYS
60-Day Roadmap - Beta after Summit, GA by July

AI-powered pipeline health dashboards built on SPICED scoring data. Gives managers and CROs visibility into deal quality beyond stage and amount. Shows which deals have strong Impact and Critical Event articulation vs. which are "happy ears" deals sitting in pipeline with no real qualification. Think of it as the intelligence layer on top of SPICED Pulse.

$2,000-4,000/mo per org (manager+ tier)
Deploy customers with 10+ reps, CRO buyer
$288K - $576K
Preview/teaser, collect interest for beta

Your Response

Living Playbook

CONCEPT - 90 DAYS
90-Day Roadmap - Design + pilot after Summit

A custom AI system built for each client as their single source of truth for going to market. Not ChatGPT with a prompt. A curated, maintained system with their processes, pricing, products, SPICED framework. Reps use it to create proposals, prep discovery calls, get coached, build battle cards. It learns from their business and evolves. This is the product that creates real lock-in because the client's institutional knowledge lives in a system WbD maintains.

$25-50K implementation + $5-15K/mo subscription
Strategic accounts with complex GTM, 50+ reps
$480K - $1.44M + $200-400K implementation
Concept preview, gauge interest from strategic accounts

Your Response

Revenue Operating System (RevOS)

CONCEPT - 180 DAYS
180-Day Roadmap - R&D convergence, Q4 availability

The full closed-loop system: Growth Guidance tells you WHERE to invest (segments, motions, capacity). SPICED AI tells you HOW to execute (call quality, deal progression, adoption). Together they form a continuous feedback loop. managers govern AI agents, agents support reps, the system learns and recalibrates. This is the long-term vision, not something we sell at Summit, but something we plant the seed for.

Outcome-based: $0.50-1.00/call + platform fee
Largest accounts ready for full RevOps transformation
$500K - $1.2M (outcome-based, highly variable)
Vision narrative only. "Here's where this all goes."

Your Response

Impact Summit - May 12

Based on your review above: which 1-2 products should we actively socialize at Impact Summit? "Socialize" means we talk about it on stage, show it to customers, and collect interest. It needs to be real enough that we don't overpromise.

The demo-ready products (SPICED Pulse, Adoption Services) are the obvious candidates. But if you see stronger pull from customers for something else, tell me. I'd rather know now than find out at Summit.

Your Commitment Summary

Product Revenue Committed Priority
SPICED Pulse - -
Adoption Services - -
Pipeline Intelligence - -
Living Playbook - -
RevOS - -
Total Committed $0
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