I need your help picking what we build next. For each product below, I need a revenue number you can commit to and your priority ranking.
Impact Summit: May 12, 2026 - 25 days
Lauren, here's what I need from you
We have 5 AI products at different stages of readiness. Each one can generate revenue from our existing customer base. But I can't build all of them at once, and I shouldn't.
What I need: look at each product, tell me the revenue you can commit to selling, and rank your top 3. "Commit" means you'll identify the accounts, work the conversations, and own the number. Not "this sounds interesting" but "I can bring $X from these accounts."
The pricing models below are starting points, not decisions. I want your ideas on what customers would actually pay. You're closer to the buyers. each product has a field for your pricing thoughts.
This helps us both. You get clarity on what's coming and when. I get signal on where to invest build effort. We align before anything goes to sellers.
Ground Rules for This Exercise
"All of them" is not an answer. Pick your top 3. If everything is a priority, nothing is.
Revenue means committed pipeline. Accounts you'll personally shepherd, not theoretical TAM.
This stays between us. Do not share with sellers yet. We'll do a proper release when the product is ready.
Bespoke work ≠ scalable product. Something built for one innovative account isn't automatically ready for 50 accounts. Readiness tiers below show what's actually shippable.
Impact Summit is the milestone. What we socialize at Summit on May 12 needs to be real, not aspirational.
The Products
Ordered by readiness. Each includes a response section for your input.
SPICED Pulse
DEMO READY
30-Day Roadmap - Ready for Impact Summit
Continuous AI scoring of every customer call against SPICED methodology. Ingests Grain calls daily, classifies call type (discovery, progression, implementation), scores with tiered rubrics, delivers scorecards to reps, managers, and leadership. We've already scored our own WbD calls as proof of concept. This is the demo we show at Impact Summit.
$99-149/user/mo or $3,500/mo flat
Existing Deploy customers using Grain/Gong
$840K - $1.43M
Live demo, collect launch customer commitments
Your Response
SPICED Adoption Services
READY NOW
30-Day Roadmap - Immediate revenue, no build required
Extended post-Deploy engagement that drives SPICED adoption through reinforcement, certification, and measurement. Not new technology. it's a service package using our existing methodology expertise plus AI-powered adoption tracking. The Octave engagement is the reference model: they're asking for exactly this (reinforcement, certification, adoption metrics). We package it and sell it to every Deploy customer.
$15-25K per engagement, recurring quarterly
All completed Deploy customers (adoption gap)
$900K - $1.5M
Case study: "How Octave drove adoption"
Your Response
Pipeline Intelligence
BUILDING - 60 DAYS
60-Day Roadmap - Beta after Summit, GA by July
AI-powered pipeline health dashboards built on SPICED scoring data. Gives managers and CROs visibility into deal quality beyond stage and amount. Shows which deals have strong Impact and Critical Event articulation vs. which are "happy ears" deals sitting in pipeline with no real qualification. Think of it as the intelligence layer on top of SPICED Pulse.
$2,000-4,000/mo per org (manager+ tier)
Deploy customers with 10+ reps, CRO buyer
$288K - $576K
Preview/teaser, collect interest for beta
Your Response
Living Playbook
CONCEPT - 90 DAYS
90-Day Roadmap - Design + pilot after Summit
A custom AI system built for each client as their single source of truth for going to market. Not ChatGPT with a prompt. A curated, maintained system with their processes, pricing, products, SPICED framework. Reps use it to create proposals, prep discovery calls, get coached, build battle cards. It learns from their business and evolves. This is the product that creates real lock-in because the client's institutional knowledge lives in a system WbD maintains.
$25-50K implementation + $5-15K/mo subscription
Strategic accounts with complex GTM, 50+ reps
$480K - $1.44M + $200-400K implementation
Concept preview, gauge interest from strategic accounts
The full closed-loop system: Growth Guidance tells you WHERE to invest (segments, motions, capacity). SPICED AI tells you HOW to execute (call quality, deal progression, adoption). Together they form a continuous feedback loop. managers govern AI agents, agents support reps, the system learns and recalibrates. This is the long-term vision, not something we sell at Summit, but something we plant the seed for.
Outcome-based: $0.50-1.00/call + platform fee
Largest accounts ready for full RevOps transformation
$500K - $1.2M (outcome-based, highly variable)
Vision narrative only. "Here's where this all goes."
Your Response
Impact Summit - May 12
Based on your review above: which 1-2 products should we actively socialize at Impact Summit? "Socialize" means we talk about it on stage, show it to customers, and collect interest. It needs to be real enough that we don't overpromise.
The demo-ready products (SPICED Pulse, Adoption Services) are the obvious candidates. But if you see stronger pull from customers for something else, tell me. I'd rather know now than find out at Summit.